CHAPTER 11Case Study: Developing a Supply Chain Strategy
As I mentioned in Chapter 1, my colleagues and I worked with two companies that used a process very similar to the nine steps described in this book. One of those companies followed the process almost exactly, with excellent results. As with any complex process, this firm experienced a few bumps in the road, but nothing that seriously derailed the process. The story is told here as it unfolded, and shows how one company successfully used the method I’ve outlined to develop a supply chain strategy.
DEVELOPING A SUPPLY CHAIN STRATEGY AT A DURABLE GOODS COMPANY
Durable Industries is a $6 billion maker of durable goods sold through a wide range of retail outlets, as well as to independent ...
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