Firms entering the global economy generally face a wide range of issues not faced when they operate domestically—issues such as time, language, culture, and ethics in addition to infrastructure, government policies, and money.
Firms extending their supply chains to Asia face time differences of up to 12 hours and even different days (because of the international date line). This means that if direct communication is to take place, someone must be working outside his or her normal working hours. Some Indian IT companies have located their call centers in countries in South America, such as Paraguay and Uruguay, to be closer to the eastern U.S. time zone. A German consulting firm with which the author was familiar ...