Book description
This new case study reviews supply chain strategy at Zophin Pharma, a major global generic drug manufacturer seeking to strengthen its presence in its domestic Indian national market. It reviews issues such as building effective local distribution channels, responding to tough price-based competition, improving plant manufacturing performance, and more. Focusing on realistic issues and challenges, this case study offers exceptional value to both students and practitioners. Author: Arqum Mateen, Indian Institute of Management.
Product information
- Title: Supply Chain Strategy at Zophin Pharma
- Author(s):
- Release date: September 2013
- Publisher(s): Pearson
- ISBN: 9780133758573
You might also like
book
The Market-Driven Supply Chain
Customer demands for individual attention and specialized products are transforming commerce at every stage—including the supply …
book
Transforming Supply Chains
John Gattorna and Deborah Ellis are long-term collaborators on the design and management of enterprise supply …
book
Biopharmaceutical Supply Chains
The global pharmaceutical industry has been subjected to many challenges in the last decade, including more …
book
Reasonable Rx: Solving the Drug Price Crisis
A Real Plan for Making Drugs Affordable–and Promoting Innovation, Too “This book is a necessity for …
