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Supply Chain Planning by Matthew J. Liberatore

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Chapter 1

Introduction

In today’s competitive global economy, a firm’s market position and bottom-line financial performance is closely linked to its supply chain performance. All too often considerable managerial resources are directed toward planning activities and processes with little in the way of tangible results and outcomes. What supply chain executives require is the know-how to efficiently and effectively direct their planning activities so that the results lead to better business decisions from the long-term down to day-to-day operations. In this book, we present proven, practical management frameworks and techniques used by the authors to support supply chain operations management and planning in private industry. These frameworks ...

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