“Our company is different.” That is the common refrain I have heard from individuals at many companies, usually as a preface to saying why the challenges they are facing are particularly difficult or why standard solutions don’t apply to their businesses. Yet, while the statement is true, it does not follow that the challenges companies face are fundamentally different. In fact, the similarities are often striking even in markedly different industries. That is the premise underlying the themes addressed in this book: that the challenges of supply chain planning are remarkably similar across different companies and different industries. And while the challenges are the same, the solutions do not necessarily have to be identical, just ...
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