Supply Chain Management: A Global Perspective

Chapter 2

Supply Chain Strategy

LEARNING OBJECTIVES

After completing this chapter, you should be able to:

1. Define supply chain strategy and explain how it supports the business strategy.
2. Explain how proper supply chain design can create a competitive advantage.
3. Identify and explain the building blocks of a supply chain strategy.
4. Explain differences in supply chain design based on organizational competitive priorities.
5. Explain how productivity can be used to measure competitiveness.

Chapter Outline

• What Is Supply Chain Strategy?

  Strategic Alignment

• Achieving a Competitive Advantage

  Cost-Productivity Advantage

  Value Advantage

  SCM as a Source of Value

• Building Blocks of Supply Chain Strategy

  Operations Strategy

  Distribution Strategy

  Sourcing Strategy

  Customer Service Strategy

• Supply Chain Strategic Design

  Competing on Cost

  Competing on Time

  Competing on Innovation

  Competing on Quality

  Competing on Service

  Why Not Compete on all Dimensions?

• Strategic Considerations

  Small Versus Large Firms

  Supply Chain Adaptability

• Productivity as a Measure of Competitiveness

  Measuring Productivity

  Interpreting Productivity

• Chapter Highlights
• Key Terms
• Discussion Questions
• Problems
• Case Study: Surplus Styles

Walk into a Zara clothing store, whether in New York, Miami, Atlanta, or London, and you ...