Preface
What should any company expect from the chief supply chain officer (or equivalent within the organizational structure)?
• Enabling sales volume growth
• Enabling market-share growth
• Reducing revenue cycle
• Reducing lost sales
• Supporting marketing and sales initiatives
• Enabling customer experience by improving customer’s perception
• Managing the cost to serve
• Offering differentiated service packages
• Enabling margin growth
• Reducing cost of sales
• Balancing asset management
• Balancing service level and cost structure
Despite all barriers involved, delivering products/services on time has not been considered a differentiation attribute for many years. The perfect order fulfillment enables customer satisfaction, but yet, it ...
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