7. Connecting Strategies

The dimensions of the Supply Network Business Value Model (SNValue Model) were presented according to different approaches. In Chapter 3, “Enabling Sales Volume Growth,” Chapter 4, “Enabling Customer Experience,” and Chapter 5, “Enabling Margin Growth,” the dimensions are explained as independent elements. However, in Chapter 6, “Applying the SNAR Model,” these dimensions were considered as the object of the action of each knowledge area identified in the Supply Network Alignment Reference Model (SNAR Model).

Figure 7.1 shows a theoretical model suggesting the cumulative effect that independent variables contribute to create shareholder value, here represented by business profit. This proposed mechanism fails to capture ...

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