Foreword

During my time at IBM and Motorola (1995–2005), there was one goal that drove us constantly: a substantial reduction in costs. The low-hanging fruit had been gathered, and we were still far from our targets. We needed something that would take us to the next level where our category teams could generate breakthrough ideas that would deliver a sustainable competitive advantage for the company. The answer was AIM & DRIVE. We successfully deployed it at both companies, and were able to take hundreds of millions of dollars out of supply chain costs. That alone would be reason enough for me to take the time to write this Foreword. But the magic of the AIM & DRIVE process is that while we were reducing costs, we were also improving key supplier ...

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