Appendix B
Vision
To color the world brighter for all children.
Mission
To create products that foster children’s creativity and promote the time-honored values of charitable giving, good manners, and patriotism. Founded on the principle that “giving is good,” our company aspires to become a role model for all companies by donating 10 percent of our gross proceeds to children’s charities and demonstrating that “giving” makes good business sense.
Guiding Philosophical Principles
1. We seek to make a difference in the lives of children
2. We are a compassionate, kind and giving organization
3. We act honestly, fairly and forthright in all dealings
4. We stimulate creativity ...
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