Supercommunicator

LEAD WITH A STORY

A Guide to Crafting Business Narratives That Captivate, Convince, and Inspire

by Paul Smith

Don't miss Lead with a Story by Paul Smith [ISBN 978-0-8144-2030-0; also available as an ebook]. Storytelling has come of age in the business world. Today, many of the most successful companies use storytelling as a leadership tool. At Nike, all senior executives are designated “corporate storytellers.” 3M banned bullet points years ago and replaced them with a process of writing “strategic narratives.” Procter & Gamble hired Hollywood directors to teach its executives storytelling techniques. The reason for this is simple: Stories have the ability to engage an audience the way logic and bullet points alone never could. Whether you are ...