Supercommunicator

	Getting an Audience to Care

How much more meaningful would my meeting with the Chilean CTO have been if he talked to me about how the Internet was going to change my life? His discussion about how Asynchronous Transfer Mode works was meaningless to me because he didn't make the discussion about the technology relevant to anything in my life. Had he explained that la supercarretera de informacíon would change the way I research, communicate with colleagues, shop, and view content, I would have perked up.

Executives love to talk about their companies. Many can go on for hours describing their product lines, qualifications, ...