Humanize Your Communications |
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Who would you rather watch on YouTube: Steve Jobs or Bill Gates? Bloomberg Businessweek columnist Carmine Gallo bets you'll pick Steve Jobs. The late co-founder of Apple Inc. had a magical touch when introducing his innovations. If you attended any of his legendary product launches, you wouldn't hear engineer babble about technical details. Jobs used simple and concrete words. He was clear and concise, and when appropriate became emotionally charged. His presentation style was the polar opposite of his rival Bill Gates, who was more technical. Gallo notes: “where Gates is obtuse, Jobs is clear. ...
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