Supercommunicator

	Simplicity and Clarity

Supercommunicators know the difference between simplicity and clarity. By definition, simplicity means being easy to understand or do, or, in the words of Merriam-Webster, “the state of being simple, uncomplicated or uncompounded.”¹ Clarity, however, is defined as “clearness or lucidity as to perception or understanding.”² Our job as communicators is to make content more meaningful and understandable for our audiences. This can mean making ideas simpler at times, but at other times it may require us to strive for clarification.

HOMAGE TO SIMPLICITY

I asked Vinay Rai, an Indian entrepreneur on the ...