Know Thy Audience |
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Different audiences need different information. I was working in Chile in the early 1990s when I first comprehended how true this is. My first assignment—just a day after arriving in Santiago—was to interview the chief technology officer of a leading telecommunications company for conference topic ideas. By phone before our meeting, I explained to him that I didn't have a background in technology but hoped to find out what “hot” telecommunications topics to include in my program.
The interview was painful. The CTO launched immediately into a detailed discussion of telecommunications technology that I ...
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