Rational Thinking Isn't Always the Rational Choice
“To get the outcome we wanted, we had to get consumers fired up and pissed off about something that was bad for them. We had to lead them down a path so they could then understand why they should be pissed off.” John Cangany, director of Digital Strategy at APCO Online, is passionate about his job, especially when it comes to getting information into the hands of people who need it.
Getting consumers fired up is what Cangany does best, as evidenced by his efforts to prevent a merger that would have created the largest wireless carrier in the United States. Cangany used social media to reach out ...
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