If You Are Not a Subject Expert…
I was once assigned to help a group of NASA engineers to put together a document describing how the purchase of new equipment would make networking at NASA more efficient. My client set up a meeting for me with the engineers without explaining to them who I was and what my function would be. I got there and could immediately read on their faces: “Who's this guy?”
My first task had to be to establish my credibility. I told them that it's true I'm not a networking expert, but I am experienced in writing for engineers just like them. I listed the other NASA assignments I had worked on to assure them I wasn't just ...
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