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SuperBusiness: How I Started SuperJam from My Gran's Kitchen by Fraser Doherty

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11 Diversify and Grow

Once you're a superstar in the market that you have started out selling your product in and have a built a strong team in your business, you will be in a great position to take advantage of all of the opportunities ahead. You will no doubt start to broaden your horizons and think about all of the opportunities that are out there for your brand. This might involve going to new markets or new countries and maybe even coming up with some great ideas for how you can extend your brand into entirely new products.

Over the past four or five years, SuperJam has gone from only selling a couple of flavours of jam to offering a much wider range of products, and even selling things that aren't jam at all, such as books, aprons and gift ...

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