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SuperBusiness: How I Started SuperJam from My Gran's Kitchen by Fraser Doherty

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8 Love Your Customers

There are very few businesses in the world that truly put their customer at the heart of everything they do. Some companies can seem distracted by the opinions of shareholders, managers and people other than the customer, whose intentions tend not be in the customers' best interests.

And there aren't a lot of businesses that start every day by thinking about how they can do what they do even better to make their customers happier. Usually, they try to figure out how to make more money in the short term, how to cut costs and how to make their own lives easier.

Sometimes, though, a company comes along that really sees itself through the customers' eyes. It understands that if it makes the customer happy, money and all that ...

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