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SuperBusiness: How I Started SuperJam from My Gran's Kitchen by Fraser Doherty

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6 Telling a Story

On the first day that SuperJam launched on the shelves, the first few articles about SuperJam appeared in the Scottish papers. By the afternoon, I was inundated with phone calls from newspapers, radio stations and television producers all wanting to interview me.

Waitrose helped to fuel this media attention by sending out a press release and, over the coming three days, about 30 newspapers and magazines, 16 radio stations and 7 television programmes interviewed me.

This was a completely surreal experience and I couldn't believe how interested people were in the story. Apparently, I was the first teenager ever to supply one of the big supermarkets. This felt like a great achievement. The highlight of all of the media coverage ...

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