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SuperBusiness: How I Started SuperJam from My Gran's Kitchen by Fraser Doherty

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5 Launch!

Now you're on the home straight. You have everything in place to launch your new product or service. You just need the next few steps to go smoothly and you'll have made it to your goal of getting your idea to market.

The products are fully developed, the finishing touches to the branding have been added and you have that first big order. You can almost taste the excitement in the air. Everyone around you is delighted that you've almost made it.

The challenge you have now is to let everyone know that you're open for business, that you're up and running and that they're welcome to come and say hello. If you've opened a physical shop, you'll have to tell everyone in the area; that might mean handing out flyers, advertising in the local ...

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