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SuperBusiness: How I Started SuperJam from My Gran's Kitchen by Fraser Doherty

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4 Researching and Pitching Your Idea

You might spend years on developing your product, tinkering away in your garden shed perfecting a prototype to show to your first big potential customers. On the other hand, you might well have everything in place to start approaching customers within a few weeks, depending on what kind of product or service you've come up with. No matter what business idea you have, there are a few lessons I've learned from the long and difficult journey of getting SuperJam into the major supermarkets, which will help you through the process of researching and pitching your idea to move to the next stage of getting your product out there.

Getting to Know the Competition

In my mind, you should begin the process of developing ...

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