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Super selling by Infinite Ideas

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5. Seek and ye shall find

What’s in this chapter for you

  • Seeking the right information
  • What people want when they buy
  • Selling benefits, not boxes
  • The right way to ask questions
  • Giving Satisfaction
  • A little about product knowledge

The second S in SUSS

The third letter in the acronym SUSS is S and it stands for Seek.

The ability to seek information and then to deliver solutions is the key to successful selling. The ability to understand and practice this is what sets great salespeople apart.

In that ancient book of wisdom, the Bible, it is written ‘Seek and ye shall find’. However, most sales literature which has been written over the years is built around the ‘convince’ ethic; it is based on the theory that you overcome objections and convince ...

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