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Super selling by Infinite Ideas

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2. Getting to know your customer

What’s in this chapter for you

  • Is the key to success the close?
  • Changing your attitude
  • Buyer’s remorse
  • Avoiding buyer’s remorse
  • Learn to be honest
  • Work with and for your customers

‘When I started my sales career at the age of twenty-one, I really was naive and inexperienced. I had had absolutely no structured training whatsoever. At the end of the first day I was ready to quit, my baptism truly being of fire. The circumstances in which I had to sell were of the primeval sort – ten salesmen lined up like hunters trying to sell a car to some innocent, unsuspecting soldier on the way to do some shopping in his local NAAFI shop in Germany.’

– David Prendle, advertising manager

You can still witness similar types ...

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