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Super selling by Infinite Ideas

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1. NLP: an edge for life

What’s in this chapter for you

  • NLP in a nutshell
  • Diary of a bad sell
  • Sure-fire openings
  • NLP in a nutshell

Neuro Linguistic Programming – it sounds very technical and sophisticated. Certainly over the past few years numerous thick books devoted solely to the subject have been published. In a nutshell it is the science of how the brain (neuro) deals with verbal and non-verbal language (linguistic) and the system the brain uses to write and retrieve that language or information (programming).

If that sounds at all complicated then lets simplify it: it is a state-of-the-art communication tool. It is an incredibly powerful mechanism that you can use in all of your dealings with other people and your dealings with yourself: ...

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