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Sun Tzu's The Art of War

Book Description

Sun Tzu's The Art of War has provided strategists with essential advice on battlefield tactics and management strategies for more than two thousand years. In recent years The Art of War has become a cult book for business leaders and is regarded as essential reading for global entrepreneurs seeking to master strategy. The book has also, unsurprisingly, had a huge influence on military planning both in the East and West. Assuming you don't necessarily have any countries to invade or plan to lay siege to any kingdoms in the foreseeable future author Karen McCreadie interprets Sun Tzu's strategies for the debatably less dangerous pursuit of business. This brilliant interpretation of Sun Tzu's work is not a substitute for the original. Its purpose is simply to illustrate the timeless nature of Master Sun's extraordinary insights by bringing them to life through modern business case-studies. The fantastic format of Karen's work helps to transform the undeniable wisdom contained in the original The Art of War into an entertaining accompaniment to one of the greatest books ever written.

Table of Contents

  1. Cover Page
  2. Title Page
  3. Copyright Page
  4. Contents
  5. Introduction
  6. 1. Your Philosophy Matters
  7. 2. Know Your Environment
  8. 3. Foster Leadership Virtues
  9. 4. Control the Game
  10. 5. Run with the Opportunities
  11. 6. Learn to Deceive Your Audience
  12. 7. Bait the Trap
  13. 8. Do the Maths
  14. 9. Act Fast
  15. 10. Integration is Essential
  16. 11. Pick Your Battles
  17. 12. Remove Emotion from Strategy
  18. 13. Size Does Matter
  19. 14. Ensure Your ‘Big Picture’ is Possible
  20. 15. Employ the Right People for the Job
  21. 16. Make No Mistakes
  22. 17. Control Through Division
  23. 18. Build Strength and Agility Through Systems
  24. 19. Be Decisive
  25. 20. Harness the Power of Teams
  26. 21. First-mover Advantage
  27. 22. Go Where there is No Competition
  28. 23. Conceal Your Plans
  29. 24. One Size Does Not Fit All
  30. 25. Strategic Rigidity is Dangerous
  31. 26. Never Be Afraid to Admit When You’re Wrong
  32. 27. Reward Your People
  33. 28. Talk to Each Other
  34. 29. Unite As One
  35. 30. Turn Misfortune Into Gain
  36. 31. Avoid the Five Faults of Leadership
  37. 32. Stay Humble
  38. 33. Stop the Whispers
  39. 34. Excesses Spell Trouble
  40. 35. Never Underestimate Your Opponent
  41. 36. Balance Reward and Punishment
  42. 37. Show Confidence In Your People
  43. 38. Instil Some Order
  44. 39. Regard Your Employees As Your Children
  45. 40. Don’t Be Too Soft
  46. 41. Study the Well-being of Your People
  47. 42. Put Your Back Against the Wall
  48. 43. Acknowledge Emotions
  49. 44. Unite In Adversity
  50. 45. Keep Your Mouth Shut
  51. 46. Choose Your Alliances Carefully
  52. 47. Silence is Not Always Golden
  53. 48. When the Enemy Falters Go for the Jugular
  54. 49. Beware the Ego
  55. 50. Do Your Due Diligence
  56. 51. the Importance of Foreknowledge
  57. 52. Gather Information Carefully
  58. Conclusion
  59. Reference Material