Chapter 11. Radical performance improvement is possible

<authorgroup>Sumantra Ghoshal, Gita Piramal, and Christopher Bartlett</authorgroup>

This is adapted from the opening chapter from Sumantra’s book Managing Radical Change, coauthored with Gita Piramal and Chris Bartlett. The book was written for Indian managers, and it blends many of Sumantra’s existing ideas and frameworks with new case studies of Indian companies that have achieved dramatic improvements in their performance. The authors begin by showing how many firms get stuck in a rut called satisfactory underperformance. They then argue that dramatic improvement in performance is possible, regardless of a firm’s existing position. It does not matter if your industry is unattractive, shrinking, ...

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