Chapter 7. Rebuilding behavioral context: A blueprint for corporate renewal
This is the companion paper to Chapter 6. Where the previous paper focused on the elements of behavioural context, the focus here is on the process of building such a context. The key to making the process of corporate renewal work, Sumantra and Chris argue, is a carefully phased sequence of steps. Step one is simplification – breaking the firm down into small business units in which individual initiative and discipline can be instilled. Step two is integration – realigning cross-business unit relationships, and providing the necessary support, stretch, and trust for them to work effectively together. ...
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