Successful User Experience: Strategies and Roadmaps

Introduction

Keywords

UX, Case studies, Audience

Abstract

This chapter explains who the audience is and how to use the book.

Who is the book for?

This book is intended for two audiences. The first are professionals or students in the field of innovation design, technology research and product development, who are looking to understand how to create successful user experiences. This book will provide specific strategies and roadmaps you can use in your work today.

The second audience is anyone who wants to understand how to build things in a humanistic way, by putting the person first.

Professionals or students who are creating products:

■ Anyone who is developing a technology, product or service. You could call yourself any of the following: ...