Successful User Experience: Strategies and Roadmaps

Foreword

It’s around 10:30 a.m. and I’m sitting in a hotel restaurant sipping tea. The year is 2004. With me at the table is a bright-eyed, smiling woman named Elizabeth. We’re the only people in the restaurant because the staff is closing down breakfast to prepare for lunch. But they are indulgent and let us sit undisturbed.

I’m just getting to know Elizabeth. We are both attending a conference at the hotel. We’ve been at some of the same conferences in the past, but we’ve never really sat down and talked. After running into each other yet again at the conference, we decide to set up a day and time to meet. Here we are.

We’ve been talking for about 20 min about our experience in the industry that we share when Elizabeth says something and ...