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Successful User Experience: Strategies and Roadmaps by Elizabeth Rosenzweig

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Chapter 15

A Few Words About Failure

Turning It into Success

Abstract

This chapter discusses the value of failure, especially how to use it as an opportunity to improve.

Keywords

Success

Failure

Opportunity

Success is a lousy teacher. It seduces smart people into thinking they can’t lose.

Bill Gates

Failure as Success

It would be incomplete, in a book about successful user experience, not to mention failure, which is arguably a key element to success. Many people don’t feel comfortable admitting failure; it seems we openly place more value on success. That is misplaced, since failure is the balance to success. How can we know success if we don’t also recognize failure?

There is no shame in failing at something. It means that you tried. Perhaps ...

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