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Successful User Experience: Strategies and Roadmaps by Elizabeth Rosenzweig

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Chapter 13

Getting Buy In

Abstract

This chapter addresses issues that arise during teamwork, and getting buy in from stakeholders. Two case studies illustrate different strategies for getting buy in one from financial services and one from Medicare.gov.

Keywords

Innovation

Iteration

Teamwork

Stakeholders

Brand

The keystone of successful business is cooperation. Friction retards progress.

James Cash Penney

Getting Buy In

Integrating all team members in the UX process has and will continue to be a helpful method to get stakeholders to buy in and understand the value of a good user experience.

The methods for sharing these user experiences with developers and product stakeholders usually included focus groups and customer interviews, with an occasional ...

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