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Successful User Experience: Strategies and Roadmaps by Elizabeth Rosenzweig

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Chapter 8

Iterating on the Design

Abstract

This chapter explains the important of collecting data and using that data to redesign the product. The methodologies of Agile and Lean are explained and three case studies are included one from the early days of UX, one from NASDAQ, and one written as a lesson learned from a failure.

Keywords

Iterate

Lean manufacturing

Lean UX

Agile

Arriving at one goal is the starting point of another.

John Dewey

Iterating on the Design

The field of UX has been around for over 30 years. It is no surprise to discover that some theories and methodologies might appear to be newer versions of some older ideas.

In the early days of software development, products were built based on the old assembly line model. Each person ...

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