O'Reilly logo

Successful User Experience: Strategies and Roadmaps by Elizabeth Rosenzweig

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

Chapter 4

The Strategic Model

Abstract

This chapter explains the user experience (UX) strategic model through goal setting and alignment with UX best practice. The example is a case study for UX strategy on Medicare.gov.

Keywords

User experience

Usability

Technology

Market driven

Strategy

However beautiful the strategy, you should occasionally look at the results.

Winston Churchill

The Strategic Model

The success of any project depends on developing a good strategy, which is an overall master game plan for a project. It includes defining high-level goals and then mapping out the smaller steps that help get the project to its goal.

Defining a successful path is not easy, some companies just want to put one foot in front of the other, and others ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required