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Successful User Experience: Strategies and Roadmaps by Elizabeth Rosenzweig

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Chapter 3

UX Thinking

Abstract

This chapter explains how to apply design thinking to UX. It describes the importance of good user interface and graphic design breaking down the steps by looking at personas, use cases, and information architecture. The examples of use cases are from real-world situations from two different domains.

Keywords

User experience

Usability

Technology

Any sufficiently advanced technology is indistinguishable from magic.

Arthur C. Clarke

Applying Design Thinking to UX

Good design is invisible; when something works well, many people will not notice. Products, or any object that works well, are often ubiquitous. Think about a common light switch or doorknob. You know how to operate it, it is consistent and simple, it does ...

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