Design Thinking
Abstract
This chapter shows the importance of design thinking and putting the person at the center of the design process. It discusses the effect of design on people as well as how creativity and innovation can integrate UX. Case studies describe design thinking in both processes and product.
Keywords
User experience
Usability
Technology
Simplicity is the ultimate sophistication.
Leonardo da Vinci
Design
Many organizations and companies use the term design to mean many things. It is a plan, an organization or structure of elements that make up a work of art, a building, an object, or a piece of software. Good design is invisible, because, when something works well, people don’t necessarily notice. For example, people ...
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