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Successful Technological Integration for Competitive Advantage in Retail Settings

Book Description

The advent of new technologies has been an impetus for rapid development in several industries, including the area of retail services. These recent advances push industry leaders to infuse new innovations into their various systems and processes. Successful Technological Integration for Competitive Advantage in Retail Settings examines the various effects of changing markets and subsequently how these changes cause retailers to meet consumer demand by integrating more sophisticated, advanced innovations in their daily practices. Focusing on corporate strategies, innovation management, and relevant case studies, this book is a pivotal reference source for researchers, practitioners, and developers interested in recent innovation trends within the retailing industry.

Table of Contents

  1. Cover
  2. Title Page
  3. Copyright Page
  4. Book Series
    1. Mission
    2. Coverage
  5. Editorial Advisory Board and List of Reviewers
    1. Editorial Advisory Board
  6. Foreword
  7. Preface
    1. THE CHALLENGES
    2. TARGET AUDIENCE
    3. ORGANIZATION OF THE BOOK
    4. REFERENCES
  8. Section 1: Store Design and Atmosphere
    1. Chapter 1: Branding, Marketing, and Design
      1. ABSTRACT
      2. INTRODUCTION
      3. ISSUES
      4. SOLUTIONS AND RECOMMENDATIONS
      5. FUTURE RESEARCH DIRECTIONS
      6. CONCLUSION
      7. REFERENCES
      8. ADDITIONAL READING
      9. KEY TERMS AND DEFINITIONS
    2. Chapter 2: Consumers' Involvement on (Re)Engineering Store Design
      1. ABSTRACT
      2. INTRODUCTION
      3. THEORETICAL BACKGROUND
      4. THE IMMERSIVE (CLOUD) STORE
      5. DISCUSSION
      6. CONCLUSION AND FUTURE WORKS
      7. REFERENCES
      8. ADDITIONAL READING
      9. KEY TERMS AND DEFINITIONS
    3. Chapter 3: A Merchant Virtual Universe as an Innovative Retail Setting
      1. ABSTRACT
      2. INTRODUCTION
      3. BACKGROUND
      4. STUDY 1: THE EFFECTS OF IMMERSION IN THE MVU
      5. STUDY 2: PERCEIVED REALISM AND SENSE OF PRESENCE IN THE EXPERIENCE OF AN MVU
      6. STUDY 3: THE ROLE OF REALISM AND PRESENCE DURING THE IMMERSION PROCESS IN AN MVU
      7. SOLUTIONS AND RECOMMENDATIONS
      8. FURTHER RESEARCH DIRECTIONS
      9. CONCLUSION
      10. ACKNOWLEDGMENT
      11. REFERENCES
      12. ADDITIONAL READING
      13. KEY TERMS AND DEFINITIONS
      14. APPENDIX 1: ILLUSTRATIONS OF A 3D COMMERCIAL WEBSITE (MVU)
      15. APPENDIX 2: VISIT 1 LOGBOOK
      16. APPENDIX 3: FINAL SCALES
      17. APPENDIX 4: OVERVIEW AND PATH COEFFICIENTS FOR VISIT 2
      18. APPENDIX 5: OVERVIEW AND PATH COEFFICIENTS FOR VISIT 4
    4. Chapter 4: Measuring Cognitive and Emotional Processes in Retail
      1. ABSTRACT
      2. INTRODUCTION
      3. CEREBRAL PROCESSES RELEVANT IN THE RETAIL
      4. MEASURING THE DECISION-MAKING AND THE EMOTION IN THE RETAIL STORES
      5. CONCLUSION AND FUTURE RESEARCH DIRECTIONS
      6. ACKNOWLEDGMENT
      7. REFERENCES
      8. ADDITIONAL READING
      9. KEY TERMS AND DEFINITIONS
  9. Section 2: Consumers' and Employees' Behaviour, Adoption, and Acceptance
    1. Chapter 5: Determinants of Consumers' Mobile Coupon Adoption
      1. ABSTRACT
      2. INTRODUCTION
      3. THEORETICAL BASIS
      4. DETERMINANTS OF TECHNOLOGY ADOPTION
      5. LIMITATIONS AND FUTURE RESEARCH DIRECTIONS
      6. CONCLUSION
      7. REFERENCES
      8. ADDITIONAL READING
      9. KEY TERMS AND DEFINITIONS
    2. Chapter 6: Adoption of Emerging In-Store Technology Interfaces for the Apparel Retail Employee
      1. ABSTRACT
      2. INTRODUCTION
      3. BACKGROUND
      4. MAIN FOCUS OF THE CHAPTER
      5. HYPOTHESES
      6. METHOD
      7. RESULTS
      8. SOLUTIONS AND RECOMMENDATIONS
      9. FUTURE RESEARCH DIRECTIONS
      10. CONCLUSION
      11. REFERENCES
      12. ADDITIONAL READING
      13. KEY TERMS AND DEFINITIONS
      14. ENDNOTES
    3. Chapter 7: Omni Channel Fashion Shopping
      1. ABSTRACT
      2. INTRODUCTION
      3. DATA COLLECTION PROCEDURES
      4. ANALYSES AND RESULTS
      5. CONCLUSION
      6. FUTURE RESEARCH DIRECTIONS
      7. SOLUTIONS AND RECOMMENDATIONS
      8. REFERENCES
      9. KEY TERMS AND DEFINITIONS
    4. Chapter 8: Analyzing Online Reviews to Measure Augmented Reality Acceptance at the Point of Sale
      1. ABSTRACT
      2. INTRODUCTION
      3. TAM FOR MOBILE APPS WITH AR: DATA COLLECTION VIA ONLINE REVIEWS
      4. TAM FOR MOBILE APPS WITH AR: IKEA’S MOBILE APP WITH AR EXTENSIONS
      5. DATA ANALYSIS
      6. RESULTS
      7. RECOMMENDATIONS
      8. FUTURE RESEARCH DIRECTIONS
      9. CONCLUSION
      10. REFERENCES
      11. ADDITIONAL READING
      12. KEY TERMS AND DEFINITIONS
      13. APPENDIX
  10. Section 3: Innovation Management and Innovative Strategies
    1. Chapter 9: Differentiation through Service Excellence
      1. ABSTRACT
      2. INTRODUCTION
      3. THEORETICAL BACKGROUND
      4. CONCEPTUAL FRAMEWORK
      5. STUDY SETTING
      6. METHODOLOGY
      7. RESULTS
      8. DISCUSSION
      9. IMPLICATIONS AND LIMITATIONS
      10. LIMITATIONS AND RESEARCH DIRECTIONS
      11. ACKNOWLEDGMENT
      12. REFERENCES
      13. ADDITIONAL READING
      14. KEY TERMS AND DEFINITIONS
      15. APPENDIX
    2. Chapter 10: Towards a Benchmark in the Innovation of the Retail Channel
      1. ABSTRACT
      2. INTRODUCTION
      3. BENCHMARK IN INNOVATIVE RETAIL CHANNELS
      4. SOLUTIONS AND RECOMMENDATIONS
      5. FUTURE RESEARCH DIRECTIONS
      6. CONCLUSION
      7. ACKNOWLEDGMENT
      8. REFERENCES
      9. ADDITIONAL READING
      10. KEY TERMS AND DEFINITIONS
    3. Chapter 11: Radical and Incremental Innovation Effectiveness in Relation to Market Orientation in the Retail Industry
      1. ABSTRACT
      2. INTRODUCTION
      3. MAIN FOCUS OF THE CHAPTER
      4. SOLUTIONS AND RECOMMENDATIONS
      5. FUTURE RESEARCH DIRECTIONS
      6. CONCLUSION
      7. REFERENCES
      8. ADDITIONAL READING
      9. KEY TERMS AND DEFINITIONS
    4. Chapter 12: Fashion Retail Innovation
      1. ABSTRACT
      2. INTRODUCTION
      3. THEORETICAL BACKGROUND
      4. METHOD
      5. MAIN FOCUS OF THE CHAPTER
      6. SOLUTIONS AND RECOMMENDATIONS
      7. FUTURE RESEARCH DIRECTIONS
      8. CONCLUSION
      9. ACKNOWLEDGMENT
      10. REFERENCES
      11. ADDITIONAL READING
      12. KEY TERMS AND DEFINITIONS
    5. Chapter 13: Financial Sustainability of Innovative Technology in Retailing
      1. ABSTRACT
      2. INTRODUCTION
      3. THEORETICAL BACKGROUND
      4. CONCEPT OF FINANCIAL SUSTAINABILITY
      5. BASIC PRINCIPLES AND KEY ELEMENTS OF FINANCIAL SUSTAINABILITY
      6. OPPORTUNITIES OF INNOVATIVE TECHNOLOGIES IN RETAILING
      7. SUSTAINABLE ASPECTS OF INNOVATIVE TECHNOLOGY IN RETAILING
      8. METHODOLOGY
      9. RESULTS AND DISCUSSION
      10. FUTURE RESEARCH DIRECTIONS
      11. CONCLUSION AND MANAGERIAL IMPLICATIONS
      12. REFERENCES
      13. ADDITIONAL READING
      14. KEY TERMS AND DEFINITIONS
      15. APPENDIX
    6. Chapter 14: The Roles of Corporate Marketing Strategies and Brand Management in the Global Retail Industry
      1. ABSTRACT
      2. INTRODUCTION
      3. CORPORATE MARKETING STRATEGIES AND BRAND MANAGEMENT IN THE GLOBAL RETAIL INDUSTRY
      4. FUTURE RESEARCH DIRECTIONS
      5. CONCLUSION
      6. REFERENCES
      7. ADDITIONAL READING
      8. KEY TERMS AND DEFINITIONS
  11. Compilation of References
  12. About the Contributors