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Successful Presentation Strategies (Collection) by Jerry Weissman

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55. The Eyes Have It

Relax!

Image

• “I like that person; he/she looks you straight in the eye!”

• “I don’t like that person; he/she is shifty-eyed!”

These two familiar exclamations define the polar opposites of eye contact, the most essential element in interpersonal communication. But effective eye contact has another little-known but important benefit: calming the user.

Whenever you—or any presenter—stand up in front of any audience, the stress of the moment triggers an adrenaline rush that sets your whole body into the accelerated motion of Fight or Flight, particularly your eyes, which sweep the room in search of escape routes.

The rapid eye movement ...

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