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Successful Presentation Strategies (Collection) by Jerry Weissman

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33. Jon Stewart’s Right

Positioned on Purpose?

No, not Jon Stewart’s right as in “correct,” and, given the liberal point of view of the host of Comedy Central’s The Daily Show, certainly not as in “right wing.” I’m referring to Jon Stewart’s right side where he shows the video clips of people and events he satirizes or mocks. Is this positioning arbitrary or intentional?

Audiences in Western cultures read from left to right. Therefore, depending on the message you want to convey, you should design, animate, and display your presentation graphics so that they follow or fight that predisposition. Movement to the right creates positive perceptions, movement to the left negative.

In Microsoft PowerPoint animation, the left and right movements occur ...

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