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Successful Presentation Strategies (Collection) by Jerry Weissman

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26. David Letterman’s Top Ten

Pick a Number

In his nearly two decades as the host of CBS’s Late Show, David Letterman has made his nightly reading of his “Top Ten”1 list a social ritual of American culture. Mr. Letterman uses his list for comic effect, but you can use the same approach to create a structure for your presentations.

Authors Stephen R. Covey and Deepak Chopra used the numbering technique as the structure of their respective bestsellers, The 7 Habits of Highly Effective People and The Seven Spiritual Laws of Success. The popular Politico website2 regularly calls out their Top Five or Six or Seven takeaways from the political events they cover; how-to newspaper and magazine articles add sidebar boxes that summarize their main tips ...

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