5. Place and promotion
What’s in this chapter for you
‘Why are we here? My grandfather started the business here 60 years ago and we’ve never moved.’
– Paula Foss, caterer
Place: getting goods to the right place at the right time
The third P in the marketing mix is all about which channels to use both for the physical distribution and selling of the product, the relevant costs and benefits of those channels, and the feasibility of using the different channels.
What are your options? If you are a relatively small manufacturer you may, for example, sell your ...