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Successful marketing by Infinite Ideas

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5. Place and promotion

What’s in this chapter for you

  • Place: getting goods to the right place at the right time
  • Promotion: creating awareness of your product
  • Tips on promotional tools
  • How to manage your own public relations
  • Promotion planning

‘Why are we here? My grandfather started the business here 60 years ago and we’ve never moved.’

– Paula Foss, caterer

Place: getting goods to the right place at the right time

The third P in the marketing mix is all about which channels to use both for the physical distribution and selling of the product, the relevant costs and benefits of those channels, and the feasibility of using the different channels.

What are your options? If you are a relatively small manufacturer you may, for example, sell your ...

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