O'Reilly logo

Successful marketing by Infinite Ideas

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

1. What is marketing?

What’s in this chapter for you

  • Blowing away the marketing myths
  • What does marketing involve?
  • Taking control
  • Marketing marketing
  • Blowing away the marketing myths

There can be few areas of business that are so maligned as marketing. In some ways it’s the fault of the ‘image’ of professional marketing people, all flashy designer clothes, swish offices, digital platforms and self-serving ‘marketing speak’. Forget them. What you need to realize is that marketing is essential for survival and growth – and it’s a tool which is easily within your grasp.

‘Assuming that the product is OK, 99 per cent of business success is down to marketing. You can have the greatest idea, product or service – but no customers, no future.’

– Simon ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required