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Successful marketing by Infinite Ideas

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9. Digital marketing

What’s in this chapter for you?

  • Do you actually need a website?
  • What’s the website for and who’s going to design it?
  • Finding the right designer
  • The website brief
  • A little about SEO
  • A little about social networking
  • A little about display advertising
  • Mobile marketing
  • Affiliate marketing

We are not going to attempt to try to teach you all you need to know about internet marketing in just one short chapter. It’s a complex subject and something of a moveable feast. What we offer here is a simple overview.

Do you actually need a website?

It is possible that you don’t need a website for your business. Possible, but unlikely. If you do want to dip your toe into cyberspace, there are some good off-the-peg web creation sites out ...

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