9. Digital marketing
What’s in this chapter for you?
We are not going to attempt to try to teach you all you need to know about internet marketing in just one short chapter. It’s a complex subject and something of a moveable feast. What we offer here is a simple overview.
Do you actually need a website?
It is possible that you don’t need a website for your business. Possible, but unlikely. If you do want to dip your toe into cyberspace, there are some good off-the-peg web creation sites out ...