CHAPTER
27 
Conclusion
It would seem logical to say that the last decade has brought more changes to the broadcast industry than we’ve be seen in the previous seventy years combined. Consolidation, technology, indecency issues, our relationship with advertising agencies, and competition from new media seem to have forever altered the broadcast sales landscape. Some of us are having a very difficult time adapting to new scenarios. That’s too bad, because there is little you can do other than accept them and focus on new opportunities along with new ...
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