CHAPTER
20 
Break Through the CommercialClutter: Power Presentations
Who’s driving the bus during your client meetings? Is it usually you, or is it more often the client? When you’re making a presentation, the onus of communication is entirely upon you. It is your responsibility to make sure that your ideas are communicated in language that solves your client’s problems in language that he fully understands. If you want to make big local direct sales, you have to be in charge. You must take the initiative to present in an interesting and logical ...
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