CHAPTER
19 
Creating Concise and CustomizedMarketing and AdvertisingProposals
This section will teach you a way to develop a one-sheet proposal called an SOS. What is an SOS proposal? Essentially, it’s a simple, customized marketing and advertising proposal that looks like a business plan. Keep reading and I’ll teach you how to write one. First, here’s why you should stop winging it on something as important as a proposal and immediately begin using a structured proposal.
NO PROPOSAL? BAD IDEA
I ran into a television salesperson I hadn’t seen in ...
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