Successful Local Broadcast Sales

Acknowledgments

This book is dedicated to all of those wonderful friends, relatives, clients, and broadcasters, without whom this book would never have been written. To Packer Jack Wallace and Rob Hunter for inspiring me to become a disc jockey. To programmer Dave West, who hired me for my first on-air job as an all-night disc jockey. To Jim Ray, who fired me from my first dj job, thank God. To Al Anderson, Jim Ribble, and Larry Todd, who taught me how to write for broadcast. To Ron Rogers, who gave me the opportunity to go into broadcast sales. To Lowry Mays and Dick Novik, for allowing me to manage stations in Europe. To Dick Oppenheimer and ...