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Successful Fundraising for the Academic Library by Laura Sloop Henzl, Kathryn Dilworth

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16

Tools

Crowdfunding and social media

Abstract

Crowdfunding and raising dollars through social media are big topics at the moment. While there are real opportunities in these areas, and while the library certainly should not be absent from this arena, these opportunities do not replace traditional development mechanisms. In addition, they require a well-developed, robust and strategic social media platform. Unless the library has a specialist here, there is little chance of success.

Keywords

Crowdfunding; Leveraging social media for fundraising; Library crowdfunding; Social media fundraising; Library fundraising

A study published by Davidson and Poor (2016) researched the likelihood of success from repeated crowdfunding. They began their study by summarizing ...

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