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Successful Fundraising for the Academic Library by Laura Sloop Henzl, Kathryn Dilworth

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15

Tools

Events

Abstract

Events can be an opportunity for raising funds in support of the library, but their success requires a strict development strategy. This chapter highlights examples of events that can bring in revenue and speaks frankly about the pitfalls to avoid when planning events to support development.

Keywords

Events; Authors; Speaker series; Celebrities; Pitfalls; Strategy; Fundraising; Library; Libraries

Most development officers dread the suggestion of an event to support fundraising. In the university environment, our lives are pretty full of events of all kinds, and most are more valuable for getting visits with prospects and stewarding donors. Events are usually a pretty bad way to raise money. However, there are some exceptions. ...

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