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Successful Fundraising for the Academic Library by Laura Sloop Henzl, Kathryn Dilworth

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12

Tools

Corporations

Abstract

Corporate gifts are different from other philanthropic gifts and therefore important to understand before developing a strategy for corporate giving in the library. As a central university facility, the library is a compelling opportunity for a corporate brand. Corporate giving occurs because of very specific business strategies, and the library can be a good place for those strategies to play out as long as they don’t infringe on the mission. The negotiation of a corporate gift is best done with the assistance of a development officer who specializes in corporate giving.

Keywords

Corporations; Brand; Marketing; Conflicts of interest; Partnership; Company; University; Library; Giving; Research; Programs

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